Root Wata Media Kit
Root Wata is more than a brand - it's a vibrant community rooted in the healing power of plants, led by plant care influencer Joey P.
About Joey
Joey is the face and voice behind Root Wata—a plant care and wellness brand rooted in connection, cultural joy, and real-life growth. His short, engaging videos help everyday people build vibrant plant-filled spaces with ease and care.
Through Root Wata, Joey has cultivated not just plants, but a community of enthusiasts who view plant care as a form of self-care and connection. His approach combines scientific knowledge with cultural traditions, making plant parenthood accessible to everyone, regardless of experience level.
Social Reach & Impact
Root Wata has built a dedicated community across multiple platforms, with an engaged audience that values authentic content and trusted recommendations.
70K+
Facebook Followers
Highest engagement platform
17.3K
Instagram Followers
Growing visual community
13.5K
TikTok Followers
Rapid growth platform
5K+
Monthly Website Visitors
Dedicated traffic
Additional platforms include 1.57K YouTube subscribers for in-depth tutorials, a growing email list of 300+ highly engaged subscribers, and a private Facebook group with premium content access.
Our Audience
Demographics
Root Wata speaks primarily to U.S.-based adults between 35-50 years old. Our audience consists of established professionals, homeowners, and plant parents who view plant care as an essential part of creating a balanced, healthy home environment.
Core Interests
  • Houseplant cultivation and care
  • Indoor and outdoor gardening
  • Home wellness and natural living
  • Sustainable practices and eco-friendly products
  • Cultural connections to plant traditions
Partnership Success Stories
LED Light Campaign
25% sales increase for partner brand through targeted affiliate marketing
Product Reviews
500K+ views generated for an array of plant centered partners.
Email Conversions
10% average conversion rate on email campaigns featuring partner products
Our partnerships succeed because we only recommend products Joey has personally tested and believes in. This authentic approach maintains the trust we've built with our community while delivering real results for our partners.
Content Approach & Style
Video Content
Short-form videos under 5 minutes that deliver practical plant care advice with Joey's warm, relatable presenting style. Content is optimized for Facebook/Instagram Reels, TikTok, and YouTube platforms.
Written Content
Blog posts, newsletters, and social captions that combine educational information with personal storytelling. We focus on creating content that answers real questions from our community.
Community Engagement
Humor, memes, and discussion threads, particularly on Facebook where we see the highest engagement. Joey actively participates in conversations, creating a two-way relationship with followers.
Why Partner With Root Wata
Joey connects brands to an audience that trusts him. He makes plant care feel like self-care, and your product becomes part of that journey.
When you partner with Root Wata, you gain access to a community that values authenticity, quality, and purpose. Our audience actively seeks products that enhance their plant care practice and align with their values.
Partnership Opportunities:
  • Sponsored content and product reviews
  • Affiliate marketing campaigns
  • Co-created educational content
  • Brand ambassador relationships
  • Root Wata Signature Product Partnerships
Partnership Success Stories
Root Wata has cultivated meaningful partnerships with brands that share our commitment to helping plant lovers thrive. Here are some of our most successful collaborations:
Temu
Our collaboration with Temu introduced affordable plant accessories to our community, resulting in over 15,000 clicks and a 22% conversion rate. Joey's authentic reviews of Temu's budget-friendly plant products resonated strongly with beginners looking to build their collection without breaking the bank.
Prop Drops
When we featured Prop Drops' specialized propagation solution, our audience responded enthusiastically. The campaign generated a 35% increase in sales for Prop Drops, while providing our community with a reliable tool for successfully propagating their favorite plants.
Barrina Lights
Our long-term partnership with Barrina Lights has become a community favorite. Joey's honest demonstrations of how these grow lights transformed his winter plant care routine led to sustained interest, with the custom discount code being used over 2,500 times in six months.
Each partnership we develop is built on authenticity and mutual value. We carefully select products that enhance our community's plant journey and create content that showcases their genuine benefits.
Let's Grow Together
Ready to explore how Root Wata can help your plant care or wellness brand connect with our engaged community? We're excited to discuss partnership opportunities that align with our values and serve our audience.
Get In Touch
  • Location: Atlanta Metro, GA
Connect With Us
Contact us today to begin our partnership conversation. We carefully select our brand collaborations to ensure authentic alignment with our community's needs and values.