Partner With Joey of Root Wata
About Joey
Joey is the face and voice behind Root Wata—a plant care and wellness brand rooted in connection, cultural joy, and real-life growth. His short, engaging videos help everyday people build vibrant plant-filled spaces with ease and care.
Through Root Wata, Joey has cultivated not just plants, but a community of enthusiasts who view plant care as a form of self-care and connection. His approach combines scientific knowledge with passed down traditions, making plant parenthood accessible to everyone, regardless of experience level.
Social Reach & Impact
Root Wata has built a dedicated community across multiple platforms, with an engaged audience that values authentic content and trusted recommendations.
109K+
Facebook Followers
Highest engagement platform
22.8K+
Instagram Followers
Growing visual community
19.2K+
TikTok Followers
Rapid growth platform
10K+
Monthly Website Visitors
Dedicated traffic
Additional platforms include 2.4K YouTube subscribers for longer form vidoes and tutorials, a growing email list of highly engaged subscribers, and a private Facebook group with premium content access.
Our Audience
Demographics
Root Wata speaks primarily to U.S.-based adults between 35-55 years old. Our audience consists of established professionals, homeowners, and plant parents who view plant care as an essential part of creating a balanced, healthy home environment.
Core Interests
  • Houseplant cultivation and care
  • Indoor and outdoor gardening
  • Home wellness and natural living
  • Sustainable practices and eco-friendly products
  • Cultural connections to plant traditions
The Numbers
Barrina LED Light Campaign
40% sales increase for partner brand via a TikTok campaign.
Product Reviews
500K+ views generated for an array of plant centered partners.
Email Conversions
25% average conversion rate on email campaigns featuring partner products.
Our partnerships succeed because we only recommend products Joey has personally tested and believes in. This authentic approach maintains the trust we've built with our community while delivering real results for our partners.
Content Approach & Style
Video Content
Short-form videos under 5 minutes that deliver practical plant care advice with Joey's warm, relatable presenting style. Content is optimized for Facebook/Instagram Reels, TikTok, and YouTube platforms.
Written Content
Blog posts, newsletters, and social captions that combine educational information with personal storytelling. We focus on creating content that answers real questions from our community.
Community Engagement
Humor, memes, and discussion threads, particularly on Facebook where we see the highest engagement. Joey actively participates in conversations, creating a two-way relationship with followers.
Why Partner With Joey
Joey connects brands to an audience that trusts him. He makes plant care feel like self-care, and your product becomes part of that journey.
When you partner with Root Wata, you gain access to a community that values authenticity, quality, and purpose. Our audience actively seeks products that enhance their plant care practice and align with their values.
Partnership Opportunities:
  • Sponsored content and product reviews
  • Affiliate marketing campaigns
  • Co-created educational content
  • Brand ambassador relationships
  • Root Wata Signature Product Partnerships
Brand Collaborations
Root Wata has cultivated meaningful partnerships with brands that share our commitment to helping plant lovers thrive. Here are some of our most successful collaborations:
Temu
Our collaboration with Temu introduced affordable plant accessories to our community, resulting in over 15,000 clicks and a 35% conversion rate, proof Joey's authentic reviews of Temu's budget-friendly plant products resonated strongly.
Prop Drops
When we featured Prop Drops' specialized propagation solution, our audience responded enthusiastically. The campaign generated a significant increase in sales for Prop Drops. In fact, Prop Drops recognized Joey as one of their top influencer partners.
Barrina Lights
Our long-term partnership with Barrina Lights has become a community favorite. Joey's honest demonstrations of how these grow lights transformed his winter plant care routine led to sustained interest, and new customers for the brand.
Each partnership we develop is built on authenticity and mutual value. We carefully select products that enhance our community's plant journey and create content that showcases their genuine benefits.
Creator Collaboration Rates
Joey Percy Newton – Root Wata
Instagram / Facebook (Primary Audience)
$650
One short-form Reel (30–60 seconds)
$900
One Reel + 3–5 supporting Stories
$1,200
Two Reels + supporting Stories (campaign package)
All packages include concept development, filming, editing, and copywriting, along with a 30-day organic usage window.
Additional Platforms
TikTok (19.2K Followers)
$500 – One TikTok video
$750 – One TikTok video + comment engagement + cross-post teaser to IG Stories
$1,000 – Two TikTok videos (campaign package)
TikTok content emphasizes authentic product demonstration, plant care education, and natural grow-cycle storytelling.
YouTube (2.59K Subscribers)
$300 – Product integration within an existing video
$600 – Dedicated product feature (5–10 minute segment)
$850 – Full video feature + link placement in description + pinned comment
YouTube content remains live on the channel indefinitely unless otherwise negotiated.
Community & Distribution Bonuses
These can be added to any package.
Email Newsletter Placement
  • $150 – Product mention in Root Wata email newsletter
  • $250 – Featured section with product photos + link
Newsletter audience consists of engaged plant growers and hobbyists.
Private Facebook Growers Community
  • $200 – Sponsored product spotlight post
  • $350 – Featured demo + discussion thread + pinned post for 7 days
This group includes active plant growers who regularly discuss soil health, nutrients, and grow techniques.
Bundled Ecosystem Package (Best Value)
$1,600 – Multi-Platform Campaign
  • One Instagram Reel
  • One TikTok video
  • 3–5 IG Stories
  • Email newsletter feature
  • Private Facebook community spotlight
This package provides cross-platform reach across the Root Wata grower ecosystem.
Paid Amplification / Usage Extensions
If your team would like to extend usage beyond the 30-day organic window and boost the content through Instagram or Facebook advertising, we require an adjusted structure. In those cases, we layer in performance terms as follows:
15% commission for a 6-month usage period
20% commission for a 12-month usage period
This ensures alignment as the content continues generating value through paid amplification and extended brand usage.
Let's Grow Together
Ready to explore how Root Wata can help your brand connects with our engaged community? We're excited to discuss partnership opportunities that align with our values and serve our audience.
Get In Touch
  • Location: Atlanta Metro, GA
Connect With Us
Contact us today to begin our partnership conversation. We carefully select our brand collaborations to ensure authentic alignment with our community's needs and values.